Buyers’ first impressions happen within seconds of seeing a home. After one glance from the street, a buyer may decide not to even go in! So staging starts at the curb and continues throughout the house. Staging is a marketing tool focused on the buyer. Its goal is to attract the most buyers online and create an emotional connection for them once they are inside. Think about how you would have your car washed and detailed so that it looks showroom ready before trying to sell it. Staging is a similar approach, but the goal is to appear better than new! The house not only sparkles and shines, its assets are highlighted, its best use of space is demonstrated, disadvantages are downplayed and then the senses are tapped to maximize the home’s allure. Key elements of staging: Eliminate clutter to create clean visual lines and show off the space. Frame and showcase the home’s assets such as a fireplace or great view. Downplay shortcomings of a home such as an undesi
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